What would you do if you walked into a restaurant and there was no menu?
You would probably leave and go to a different restaurant that has an accessible menu.
Similarly, if there is no menu on a restaurant’s Facebook page, the user visiting the page is more likely to leave and engage with another business. For a restaurant, the menu is essentially what keeps the business open and prosperous. Therefore, it is important to also include it as a part of your brand identity on your online business and social media platforms, not only in the restaurant itself.
Including your restaurant’s menu on your Facebook page is a low cost, low time, and extremely high reward digital marketing strategy that drives more potential consumers to engage with your business. On Facebook, adding a menu to your page is a built in feature, made specifically for restaurants to take advantage and make use of. Why would a restaurant not utilize a profitable and free feature that is right at their fingertips?
People are constantly looking for new restaurants and dishes, and have turned especially to Facebook to discover these places. Research indicates that more people are beginning to use Facebook like Yelp, as 49% of people now search Facebook specifically to find new restaurants. As more consumers continue to get involved with restaurants on social media, it is essential that your restaurant provides them the opportunity to discover and engage with your business.
Among all social media platforms, Facebook has the most active consumers, therefore enhancing a more intensely competitive field for engagement amongst the restaurant industry. With Facebook and social media in general being highly visual, digital menus provide a sufficient and accessible manner for your restaurant to reveal to visitors what your business offers. Providing an online menu is an enticing visual stimulus that establishes your identity as a restaurant and leaves an opportunity for the consumer to make a direct response to your business’ offer, which is to order from or visit your restaurant. Also, including a picture next to a food item has shown to increase sales by 30%, indicating that viewing a menu directly on Facebook is the foremost item that all potential customers want to see when viewing your business’ page and deciding what to eat.
By including just a simple tab, these potential consumers have convenient access to your menu. Not only does this improve their user experience on your page, but the more engagement you receive on your page, the wider audience and maximum visibility you will gain in result. Further, by including a menu on your Facebook, potential customers can get their questions about your restaurant immediately answered, such as general curiosity of what your restaurant serves, or more seriously concerning allergies and dietary restrictions. With nearly 3 in 4 customers having used Facebook to make a restaurant or retail decision, it is crucial that your restaurant provides its menu on your page to not miss out on potential customers simply because they cannot find or view your menu.
Digital Menus, especially on your business’ Facebook platform, is a simple and efficient marketing strategy to not only build up your consumer base by being a discoverable business, but also gives you the opportunity to produce more revenue. As a restaurant, you already have a menu, meaning that there is truly no extra work needed to be put in as a business besides digitizing it and making it user friendly online. Your menu and service already generate success for your business, so it is time to translate that over to your online presence on Facebook to become one of the most competitive restaurants in your local area.
The opportunity to dominate your audience through Facebook is there, so take advantage of the benefits of a digital menu on your platform before it is too late.
To learn more about Digital Menus or implement them on your restaurant’s Facebook page to generate more business and a larger social media audience, visit our website on Digital Menus here.