Although it has already been a few days passing now, Happy New Year!
2020 was an incredibly tumultuous year both personally and professionally in the business world. Every type of business across the board was forced to quickly adapt to new systems of business and still bring in revenue during the pandemic. Despite the struggle to stay afloat, small business owners have persevered and it is time to look ahead into what will come in the upcoming 2021 year.
With small businesses reconstructing the way they operate in the digital world, it is important to use this time wisely by preparing and improving your weaknesses now to set your business up for success this year. Now is the best opportunity to take care of challenges you may face and ultimately position your business for the best outcome.
Here Are a Few Trends According to the U.S. Small Business Administration That Will Dominate in 2021
1. Prioritizing E-Commerce
A recent report done by IBM has shown that the shift from physical into digital stores has been sped up by about 5 years due to the pandemic. In 2021, this digital shift in consumer spending will only continue to increase, so small businesses must have a strong online presence that translates their rapport into the digital space. Your business will find success in e-commerce by creating a user friendly website and social media platforms that reach your target audience.
2. The Digital Payment Space Will Continue To Increase
With a 69% increase in contactless payments in the last year and 20% of U.S. businesses cashless, digital payments will be a huge trend in 2021 and beyond in how businesses accept payment. Digital payments can work for any type of business, and also makes the process easier and safer for both your business and your customers in the exchange of money. Explore the option of touchless payments this year and how you could improve this extremely crucial aspect of your business.
3. Remote Work and Software Solutions
Many small businesses have started the switch to remote and online work in the past year, and this trend will continue to be a long term option for work. With your business leaner and less staffed, automated systems help complete your normal tasks such as lead generation and social media management. With these components automated, you will be able to manage and focus on other time related tasks while still functioning all aspects within your business successfully.
4. High demand in Virtual Services
With the pandemic and social distancing unfortunately still relevant into 2021, the demand for virtual business and services will also continue to increase. One way your business could tap into this trend is offering digital menus or as an agency helping local restaurants switch to online menus. Not only are digital menus safer, but they are easy for your users to navigate and can be linked to online ordering on your website or Facebook page.
With these trends right at your fingertips, your business has the opportunity to grow and succeed this year. For more insight on the Top Business Trends for 2021 from the U.S. Small Business Administration, click here
Leveraging these trends will allow your business to stand out from other competitors this year. Here at Viper Consulting, we are a full service digital agency serving businesses in the Phoenix and Scottsdale, Arizona areas to increase their digital presence. We offer several services recommended by the Small Business Agency in their article and are here to help you gain this edge in your business.
To learn more about our services and how we can help you build a successful strategy for your business, check out our main website here.
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