The more leads you can generate, the bigger and more profitable your business will become.
The goal of a website is to convert visitors of your business’ site into recurring customers and demonstrate to your audience what your business offers. Although the design and content can be a reflection of your website’s success, generating good traffic is still something that most businesses are missing. With over 65% of businesses saying that getting traffic and leads is their biggest marketing challenge, you must generate good leads to your website in the first place so the website can actually perform its function for you.
Did you know that most leads who visit your website are not ready to purchase yet? A recent study showed that 96% of visitors who come to your website are not ready to buy yet. This intimidatingly high number indicates that attracting prospects from your target audience specifically to your business is extremely important in optimizing your system for converting visitors. And with the conversion of leads as one of your top priorities, your marketing and sales must go hand in hand to produce the most success.
But how can you enhance your digital marketing for maximal lead generation? And what are the best lead generation strategies for any type of business?
Here are a Few Tips on Increasing Your Business’ Amount of Leads:
1. Offer Value
When you provide valuable content or offer something for free, your visitors begin to pay attention to what you are presenting. This is an easy social psychological strategy where once you give them something for free, they desire to reciprocate the favor. This builds an exchange of mutual benefit and ultimately converts more loyal customers for your business.
2. Identify the Best Lead Magnets for Your Audience
A lead magnet attracts converting leads to your business by offering something valuable for a small price. In this context, the small price the consumer would “pay” could be providing information such as their email address for a percentage off on your site, having a question or problem answered by a real human being, and appointment availability. Every business’ magnet will be different based on what grabs the attention of your specific target audience. Similar to the first tip, your business is giving the visitor something of value and therefore they are more likely to purchase a product in return.
3. Create a Conversion Funnel
Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates. The process to convert visitors into sales can be accomplished through a conversion funnel. A funnel is one of the best and most effective ways to lead your visitors from being interested in your website to ultimately purchasing the services your business is offering them. From awareness of your site to customer loyalty, adding a lead widget or opt in form on your site is an example of a funnel that can help turn visitors into leads. Furthermore, with an SMS messaging feature, customers are able to communicate with you in the fastest way possible as well as in the medium that they prefer.
4. Automatization of Your Digital Marketing
Automating your digital marketing is a huge opportunity for generating the max amount of leads possible and optimizing your conversion rate. Tasks such as user behavior, email marketing, and data analyzation are all crucial tasks to lead generation but can easily be automated. A recent study showed that 79% of top performing companies have been using marketing automation for three or more years. This is a simple tip that allows your business to run efficiently but also still accomplish everything necessary to be successful.
To see more statistics on lead generation and marketing, click here
With just some building of strategies and website analysis, expect nothing but profitable success from increasing your lead generation. By attracting more visitors, you have more of a chance for your digital marketing skills to convert them into a returning customer. The more you engage and develop your relationship with your prospects, the better return you will see in your business.
To learn more about how we can improve your lead conversion and marketing strategies to make more profit, visit our website here.