We are currently living in what will be one of the biggest digital shifts the business world has ever experienced. There has never been more searches by consumers looking for businesses to solve an issue online, website traffic to small businesses, and customers looking for an answer to their most pressing questions. As a business, you must meet the new demand for real time responses in a “have it now” society for consumers. Which makes it necessary today more than ever to evolve your marketing strategies to meet their demands helping turn visitors into prospects, and then quickly convert them into a customer or client.