fbpx

Why Use Video Marketing In Your Business

Videos have become the most commonly used format in content marketing, overtaking blogs and infographics. Video boosts conversion and increases organic search traffic. Businesses with a video embedded in their website are far more likely to show up first in a Google search.

The Importance Of Video Marketing

Video marketing is an important way to engage customers when they visit your website. Businesses can no longer rely on text and images alone. These days the consumer has become acclimated to video and live streaming as an everyday part of life so the use of video marketing is an imperative way to keep your customers engaged while they are visiting your website.

Your Competitors Are Using Video Marketing In Their Businesses

In the United States, video marketing is a $135 billion dollar industry. Companies have realized the value of video marketing and are investing in its creation and distribution. If you are not already using video marketing, you may be falling behind your competitors.

A Simple Way To Add Value And Conversions To Your Website

Video marketing is an easy way to to engage with your customers and give them a more personalized experience, which will convert more visitors into paying customers.

Facts about video marketing

94%
of video marketers say video has helped increase user understanding of their product or service.
64%
of consumers are more likely to make a decision to purchase a product after watching a video about it.
57%
of consumers say that videos gave them more confidence to make an online purchase.
83%
of businesses say that video provides a good return on investment.
80%
of internet users remember video ads after watching them.
81%
of people have been convinced to buy a product or service by watching a video.
76%
of businesses using video marketing had an increase in traffic due to video.
72%
of businesses say video has improved their conversion rate.

sample videos

Copyright © 2023 Viper Consulting, LLC
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram