How Websites Change the Trajectory of A Brand

The digital age has become more effective than ever in making sales. Take advantage of this opportunity to upgrade your website before your business gets left behind. 

There are three fundamental goals every productive website achieves: to intrigue, to inform, and to sell. If any of these pieces are missing, the process of generating leads and bringing in more customers will be extremely difficult if not impossible to accomplish. As a business, it is crucial that your digital marketing such as a website is upgraded and running in a way that represents your brand effectively. 

Think of building your brand’s website like architecture. The structure needs to look consistent and inviting on the outside, but also must function soundly as a building, or it will ultimately crumble to the ground. In order for your website to be the most successful, your business must pay critical attention to the actual building of your site, both on the outside design and the inner workings. The blueprint with the potential is there, but your business must take advantage and put the building project into action. 

But with this opportunity at your fingertips, you may be asking yourself, how do you even start in building a profitable website? What are mistakes that can be avoided with a simple yet valuable fix? 

Through our agency’s experience and expertise in building websites, here are 5 of the most common mistakes business make when creating a website for their brand: 

1. Your Website Must Be Optimized For All Devices

This mistake is one of the easiest to both fix and avoid. If your website cannot be accessed on devices such as tablets or smartphones, then consumers who are attempting to look at your website cannot even view it and will ultimately go to a different business. According to a recent survey, 83% of mobile users say that a seamless experience across all devices is very important.  Especially today, most consumers now use their smartphones to search for business’ websites. Website optimization is crucial in generating your business leads across all viewing platforms, which brings you more opportunity in producing more revenue. 

2. Create a Design that Not Only Represents Your Business Brand, But is Also Responsive, Clear, and Professional  

Did you know that 94% of first impressions on a website are design related? The design of your website is a direct representation of the services and products your business is selling. To create a good and lasting impression on potential customers, your website design must be clean, personable, and not have too much going on at one time. By being critical in this aspect of your website, consumers will be able to also see the professionalism and credibility in your business. Furthermore, an average of 38% of people will stop engaging with a website if the layout is not attractive. Therefore, design and user experience are interconnected, and could greatly affect the success of your website if the design is poorly executed. 

3. Consistency is Key

Mistakes with consistency can come in many forms. Some of the most basic mistakes to avoid on your website are inconsistent spacing such as whitespace, alignments on headings and images, and font sizes. Furthermore, if the navigation of your website is unclear and incoherent as well, consumers will be greatly confused on how to access what they are looking for on your website and will immediately become unengaged with your business. Although consistency can be time consuming and tedious, it makes a huge difference on your website and how you present your brand.

4. The Content and Images on Your Website are Irrelevant to Your Brand and Message. 

Similar to design and consistency, mistakes with content and images can become time consuming but make an extreme difference on the output of your website. Images give your customers an idea of your brand and what you are selling. If these images are irrelevant or inconsistent, they will become confused and move on to a different business’ website. Furthermore, if the content on your website is not relevant or does not provide value to the consumer, they will be unengaged and ultimately uninterested in your business. One way to build a competitive website in this aspect is to use videos. Video marketing is a simple yet effective way to engage consumers in your products or services while displaying a high level of professionalism and quality.   

5. Your Website is Missing the Mark on Targeting Your Specific Audience  

With all of the work you put into the other components of your website, missing your target audience is a substantial mistake to avoid. Make sure that the message you are presenting is clear, concise, and hits the pain points of the type of consumers you are specifically trying to speak to. As 70% of small businesses lack a call to action on their homepage, make sure your call to action is present, strong, and visible to any consumer visiting your page. Furthermore, be proactive on your website in answering common visitor questions, and providing any information that will automatically sell your product to your specific audience. Once you have nailed your target audience on your website, leads and sales will come naturally to your business. 

Although all of this information may be a lot to take in at once, our agency is here to help your business build and grow your website into being efficient and profitable. With our digital marketing and website building experience, we can develop a website for you that represents your brand as a business and avoids mistakes such as those listed above to generate you the most leads and consequently revenue.

To learn more information on how our agency can build a strong foundation for your business' website that will set you up for consistent and guaranteed success, visit our website and fill out the form here.