When was the last time your business consistently posted blog content?
As an agency, you develop and provide the best marketing strategies to the people you service. Through digital marketing and creating valuable content, your business flourishes in driving leads and growing your consumer’s businesses.
But ironically enough, the majority of digital agencies don’t practice what they preach. Although you produce exceptional results for other businesses, what marketing tactics are you using to increase the success of your own agency? Or if you are any other type of business, how are you ensuring that your content reaches your target audience?
As you may know, blogging is the most simple and effective way of content marketing to promote your business. This mode of posting content caters to both your current and potential clients by demonstrating who you are as a business and authenticates the knowledge you have in your specific industry. Furthermore, blog posts can establish yourself as a leader in communicating to your consumers that they are valued and are more than just a sale to your business.
If you haven't noticed already, even this content you are reading now is a blog post!
On average, businesses that blog get 55% more visitors than businesses that don’t. Although advertisements and other marketing strategies also promote your business, articles that speak to your consumers will leave them interested in your business and consequently visit your website. Good content generates more quality leads and ultimately sustains a profitable business in general and as an agency.
Despite the proven results of blog posts, 30% of agencies still have no blog and only 7% post weekly. Similar to automated texting or emails, it is extremely challenging for any kind of business owner to find the time to dedicate to brainstorming, creating, and editing blog posts while still running their business per usual. Most people have to make the choice to block off routine time for content writing, hire somebody else, or find outsource content to post.
Valuable content from blogs is an essential tool that can be utilized by any type of business to expand your consumer base. Recent research has shown that businesses who prioritize blogging are 13x more likely to achieve return on investment with their consistent content efforts. Without blogs, your agency or business could be missing out on opportunities or potential clients you would not have reached otherwise.
Driving traffic to your blog posts is just as simple but important as the content strategy itself. If the blog does not reach your target audience or any audience at all, it cannot serve its purpose of delivering leads to your website. Once the content for your posts is consistent and solidified, there are a few methods to boosting your blog. Through weekly promotion emails to your subscribers, sharing on social media, paid media ads, and so many more various outlets, your content can be seen by your audience and help grow your business.
The team within our agency has been dedicated to utilizing blog posts as a big factor for bringing in traffic this year. Our agency takes content marketing very seriously as it is the backbone for which any business can continue to grow in size and profits. Through consulting or done for you content, marketing with our agency has never been more accessible and effective for your business.
To find out more on how we can boost your marketing strategies within your business or set up consulting with our agency to take your business to the next level, click here.