The primary purpose of a website for your business is to demonstrate to the visitor that your business has what they need or can solve a problem for them. With the average website bounce rate of 50% and sessions on a local business’ website just over 90 seconds, your website has this short amount of time to quickly get your message across and turn visitors into prospects before they decide to leave your site. A successful website that generates quality leads and long-term consumers is one of the most essential principles to managing a highly profitable business.
Interestingly enough, some businesses do not even have a website. According to a recent survey, almost 30% of local businesses still don’t have a website in 2020 with cost being one of the top reasons.
With today’s digital shift, it is more vital than ever for this aspect of your business to efficiently convey what you can offer and how you can distinguish yourself from competitors. To accomplish this task and ultimately bring in more revenue, your website must fulfill its function of converting maximum users into leads, text messages and phone calls and leads that are interested in your product or service.
But what components create a highly converting website that will produce you more prospects and revenue to your business?
Here are Three Major Factors that Contribute to a Profitable Website:
Visually Pleasing Design and Appearance
Although the overall design is one of the most basic features of your site, it is also one of the most fundamental components to a successful website. In order for a visitor of your business’ website to become a recurring consumer, the website must look professional and visually appealing to their eye. Your website quality may be the user’s sole impression of you until they are a consumer and are happy with your service. A clean and creative design that still entices the user to learn more strategically hooks the visitor’s attention and leaves a positive association of your business in their mind. The quality of your website appearance is a direct correlation to the quality of the services and products you are selling for customers.
Creating content for your users that is relevant and valuable is a major selling point to a user scrolling through your website. When you persuasively demonstrate to them that you have something that they need through the content on your site, your website will easily drive both more quality traffic and customers. In order to have strong content, you must identify and target the audience by using techniques such as key words, overall tone, and the manner in which your message and business are conveyed. The website content needs to inform visitors on exactly who you are, what you offer, and why you are the best business for their problem.
There is nothing more frustrating to a visitor than being interested in a website but not being able to find the information they are looking for. Your business’ website must be organized, easy to navigate, and have a clear call to action. Similar to your content, your website must tailor to operate and have a structure that benefits your target visitors. A clear call to action is also key in communicating with visitors on how to best contact you, and effectively convince them to act upon what you are selling based on your website.User friendliness communicates to your potential prospects that you care for your consumers and value their business.
Reflect back on your own website for your business.
Does your current website check all of these boxes? No website is perfect, but how could your website improve in any of these key components?
Your website is a representation of both yourself and your business, and should be easily accessible to any kind of internet user. It provides information on your background, experience and what your business offers. Ultimately, your website’s details will guide your visitors into deciding to become your regular customers, making you money even when you sleep.
Our Web Design Services offer custom design that compliment your business goals and style. No matter what kind of device, the websites we build are user friendly and have consistent quality across any platform. By utilizing our design service, you will be able through your website to control your business’ online image and communication with your target audience more effectively and precisely than ever before.